Building a greener future: SM Supermalls, DENR, and partners launch “Earth Day Every Day Project”

April 30, 2024 -

In celebration of Earth Day, SM Supermalls has joined hands with the Department of Environment and Natural Resources (DENR), the Boy Scouts of the Philippines, the Girl Scouts of the Philippines, and Nestle Philippines to launch the Earth Day Every Day Project on April 22, 2024, at the SM Mall of Asia.

Building a greener future: SM Supermalls, DENR, and partners launch "Earth Day Every Day Project”

In the photo: SM Supermalls’ Vice President for Corporate Compliance Liza Silerio (seventh from right), Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo Loyzaga (center), Nestle Philippines’ Senior Vice President and Head of Corporate Affairs Jose Uy III (seventh from left), SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin (right), DENR Undersecretary for Strategic Communications Marilou Erni (third from right), Boy Scouts of the Philippines Secretary General Kim Robert De Leon (right, back), Girl Scouts of the Philippines National President Dr. Cristina Yuzon (sixth from left), and UN Women Philippines Country Programme Coordinator Rosalyn Mesina (third from left).

The Earth Day Every Day Project is a groundbreaking initiative aimed at engaging youth in environmental conservation efforts. It seeks to educate and empower youth on the importance of recycling as students are encouraged to collect plastics within their communities and bring them to designated collection facilities at the nearest SM mall.

The SM Plastic Waste Collection Program, a partnership with the non-governmental organization (NGO) Friends of Hope, aims to reduce plastic waste in landfills and oceans through proper plastic segregation. SM Supermalls will play a crucial role in this program by tallying and reporting the units of plastics turned in by students every month.

Additionally, as a token of appreciation for their dedication, organizing partners will reward the class that accumulates the highest points each month. At the end of the school year, the school with the highest cumulative points will be recognized and rewarded for their exceptional commitment to environmental conservation.

“Here at SM, we strive to weave our dedication to the Earth into every initiative we undertake—from recycling water to repurposing solid waste and embracing renewable energy,” said SM Prime Assistant Vice President Jessica Sy. “This program is more than just a call to action—it’s an adventure! We are challenging students to venture into their communities, collect plastics, and bring them to our collection facilities at an SM mall near them. Together, let’s celebrate Earth Day today, and every day, with actions that speak louder than words.”

The Earth Day Every Day Project represents a collaborative effort to create meaningful change and instill a sense of environmental stewardship among the next generation.

To learn more about programs building a greener future, including SM Prime’s commitment to incorporating these sustainability initiatives into its future developments, visit